Brenda and I returned from Coffee Fest in Chicago this evening. The weekend was wonderful. The Coffee Fest hotel, The W on Lakeshore was awesome as always. We enjoyed excellent food. We attended an incredible concert at the Chicago Symphony Saturday evening. We even worked in a bit of shopping, which was fun. The drive in and back was safe and uneventful. As we reviewed our time spent, the only part of the weekend that wasn’t A+ was Coffee Fest itself. We went to the show eager to see new products, talk to vendors, suppliers, and learn new things about the coffee industry. I think we were disappointed. We didn’t really see anything new this year, and some of the “new” products seemed silly — tea formed into little heart shapes that you put into a cup and added water, foil wrapped coffee cubes that you put in a cup and added water. The show lacked luster. There were lots of espresso machines, shiny and new, and they all made espresso and each of them made it better that all of the others. Maybe if I was more dissatisfied with the way things work at Roasters, I might have been more open to some of the vendors and the products they offered. But I think I decided that we’re doing quite well. You, our customers, usually seem pretty happy with us. On the ride home, I decided that there are really only three things we need to be concerned with.
1. We’ll provide you with quality products.
2. We’ll provide you with value for your money.
3. We’ll provide you with the best service we can muster.
I promise you that I will do whatever I can to make sure we deliver those three. The rest of it doesn’t really matter so much.
Thanks for listening. David